IRIS Newsletter - Boost engagement and guest spend on your hotel app
Check out these top tips to increase the uptake of your mobile ordering app and drive guest spend! Read on for the latest news and insights from IRIS...
Feature focus
New UI and mobile ordering features
We've just launched some new CMS features to drive efficiencies and revenue for operators at the back end, whilst encouraging orders and loyalty at the front end.
These include a new UI, and new re-order and upsell features - all designed to boost the guest experience and generate more orders and loyalty.
Thought leadership
5 Marketing tips to boost app engagement
Having a mobile ordering app is not enough. Hotels must promote it effectively to ensure guests know about it and use it regularly.
Too often, we see hotels invest in a hotel app and then miss opportunities simply because they do not promote the app and make it accessible for guests to use.
Hundreds of our clients have tried and tested these tips and tricks - from pre-stay comms, QR codes and social media.
We have compiled their success into one winning strategy to boost the uptake of your mobile ordering app.
Hotelier news
IHG's Kimpton Overland Hotel revolutionises room service
Kimpton Overland has deployed IRIS’ mobile ordering to elevate its room service operations, offering guests a more convenient and expedited F&B ordering experience.
The sleek and modern hotel, which is part of IHG Hotels and Resorts and located next to Atlanta International Airport recognised the needs of their guests (mainly business and corporate travellers) seeking comfort and convenience after a long day.
As such, the hotel implemented IRIS Mobile Ordering to streamline its room service process, drive F&B revenue, and provide a faster and more efficient digital ordering solution so guests could enjoy dining in the comfort of their rooms.
Client success
Sheraton Grand Mirage - pool sales success 💦
Summer is on its way and if you have a pool deck, make sure you're offering guests mobile ordering!
Sheraton Grand implemented poolside dining at its cabanas and sun loungers and saw the orders flow in!
"The sales we generate online at the pool bar is insane! The hotel has enjoyed a big uplift in revenue, and F&B operations are more profitable."
Team news
In the Spotlight with Graham Rushin
Graham Rushin, IRIS VP Sales and Marketing, is a seasoned IT professional with extensive experience in the hospitality industry.
In this interview, Graham discusses the unique features and benefits of the IRIS platform and shares his vision for the future of hospitality technology.
Industry news
How to effectively reach tech-savvy travellers 📱
66% of guests believe their booking and on-site experience could be better if the hotel incorporated more technology (SiteMinder’s Changing Traveller Report 2023)
Are you meeting the needs of these Tech-savvy travellers through the power of tech?
Embracing mobile-friendly solutions is an excellent way to start – giving your guests instant access to a range of services and information, all in the palm of their hand.
Reach guests in a way that suits them 📲
Mobile Service Requests
Digital Guest Directory
Enable guests to send requests to staff and make bookings online.
Provide a seamless, efficient service on the go!
Hotels can provide their guests with up-to-date, accurate information for their guests without endless reprint hassle and costs for the staff.
See the magic in action 🪄
If you want to find out more, please speak to your Account Manager or book a discovery call in here.
Check out our Release notes here to see the latest features.
➡️ Please do follow us on LinkedIn for all the latest news as and when it happens!
As always, thanks for being part of our community!
#Team IRIS
