‘How to market your online F&B platform for maximum success’ eBook

 

Top marketing tips on how to drive guest usage, boost guest spending and supercharge order volumes with online F&B ordering.

Hotel food and wine with a beach view ordered via IRIS mobile dining app

In a labour-constrained inflationary market, the pressure is on for hoteliers to maximise revenue from their digital platforms and meet guest expectations. 

F&B online ordering platforms are a great way of doing this.

Just having a platform is not enough though.

Although today's guests are tech-savvy, hotels and restaurants still need to promote their platform to ensure maximum success and ROI.

In IRIS’ latest eBook, we’ll demonstrate how hoteliers can drive awareness and uptake of their app, increase order volumes, boost guest spend and meet today’s travellers' self-service expectations.

Download below to read more (no email address required).

 

What’s in this guide?

There’s 15 top marketing tips to increase engagement and drive revenue growth through your digital ordering app. These tips will not only delight guests but will add to the hotel’s bottom line!

This guide will show you how:

  • Hoteliers can drive awareness and usage of their app

  • To increase order volumes

  • To boost average guest spend

  • To meet the modern guests’ service expectations

Ordering and paying for a meal online is now normalised. Mobile ordering, pay at table, QR codes, digital guest directories and mobile concierge have become mainstream features of the hospitality industry and are proven to enhance the guest experience, drive revenue and reduce the pressure on staff.

But how can they work harder to deliver a richer, more personalised experience to guests and boost the profitability of a hotel’s F&B operations even further? This eBook showcases marketing methods that hoteliers are currently employing to much success which we hope will inspire other F&B leaders.
— Kate Fuller, IRIS Senior Marketing Manager
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The Ritz-Carlton New York, NoMad

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One Hundred Shoreditch leverages IRIS’ digital platform to boost F&B revenue