The award-winning Glasgow Marriott Hotel has increased room service revenue by 24% year-on-year after introducing IRIS Mobile Ordering and the IRIS Digital Guest Directory. The 303-bedroom hotel has made ordering easier for guests, reduced manual administration and improved operational efficiency across the team. Discover how this 4-star hotel is using IRIS to drive measurable revenue growth while delivering a faster, more convenient guest experience.

Hotels are under pressure to do more with fewer resources, while guest expectations around speed and convenience keep climbing. This article explores the operational friction points quietly damaging hotel F&B performance, and explains how mobile ordering platforms can solve them. It looks at the commercial impact too, and how hotels can increase spend per order and create a more consistent guest experience across every touchpoint.

The Westin Kierland Resort & Spa has transformed its in-room dining operation with IRIS Mobile Ordering, moving more than 60% of room service orders to digital. By giving guests the ability to browse, customise, order and pay from their own device, the resort has reduced call volumes, removed manual order entry and created a faster, more convenient dining experience.

Discover how they’ve unlocked measurable commercial gains here.

Hotels are under increasing pressure to grow revenue while delivering the seamless digital experiences guests now expect.

In this edition, see how InterContinental New Orleans is winning back spend from delivery apps, calculate your hotel's revenue potential with our new Revenue Calculator, and learn how Bankside Hotel is enhancing its five-star guest experience with IRIS digital solutions.

By implementing IRIS Mobile Ordering and Digital Guest Directory, this Glasgow hotel transformed its room service operation, reduced administrative workload and created new opportunities to drive revenue.

The results speak for themselves: a 24% increase in room service revenue, a 23% increase in order volume and 80% of room service orders are now placed through the IRIS platform.

Unlock the commercial value of mobile ordering and discover how much additional revenue your hotel could generate with the IRIS Revenue Calculator.

By entering just a few operational figures, you'll receive a tailored estimate of your potential F&B revenue uplift, operational efficiencies and return on investment based on proven results from thousands of hotels worldwide.

Mobile ordering is now a guest expectation, but for hotel groups, the real challenge is ensuring consistency across multiple properties, brands and technology systems. When different hotels operate different ordering platforms, fragmentation can create operational complexity, inconsistent guest experiences and missed revenue opportunities. This article explores how a unified mobile ordering strategy helps hotel groups strengthen brand standards, improve guest loyalty and unlock greater profitability across their portfolio.

IRIS continues to help hoteliers unlock new revenue opportunities with smarter digital guest experiences. This month sees the launch of a strategic partnership with Global Hotel Alliance and the latest platform enhancements to increase guest spend through intelligent upselling. Plus, discover new innovations at HITEC San Antonio 2026 and how The Shelbourne Hotel transformed its guest experience with digital technology.

IRIS announces the promotion of Graham Rushin to the role of Deputy Chief Executive Officer (Deputy CEO).
Previously serving as Vice President of Sales and Marketing, Graham's appointment reflects IRIS's ambitious growth agenda and commitment to delivering world-class digital guest experiences at scale.

F&B is no longer just a supporting act. It is becoming a core driver of hotel revenue.

With seamless, on-demand experiences now expected by guests, digital ordering is helping hotels boost efficiency, empower teams, and unlock the profit potential of their F&B operations. So, what are the most effective ways to increase F&B performance without adding extra burden to your teams?

IRIS will unveil new mobile ordering innovations and hospitality integrations at HITEC San Antonio 2026, showcasing how hotels can increase guest spend, streamline operations and create more connected digital guest experiences. Visit the team at booth #2230 and hear from Graham Rushin at one of the tutorials.

IRIS has announced a strategic partnership with GHA to bring its digital guest experience solutions to their global network of hotel brands.

The agreement gives GHA members access to IRIS’ platform, enabling hotels to increase ancillary revenue, streamline operations and deliver a more seamless, mobile-first guest experience.

This latest update explores how mobile ordering helps hotels maximise revenue during peak season by reducing friction, capturing more guest spend, and easing operational pressure.

From profitable poolside service to allergen transparency and major event readiness, it brings together practical ways to turn busy periods into consistent, scalable revenue opportunities, backed by real hotel success stories and expert insight.

Mandarin Oriental, Singapore has transformed its in-room dining into a high-performing digital revenue channel with IRIS Mobile Ordering. By removing the need for phone-based orders, the hotel streamlined operations, reduced errors, and delivered a more seamless guest experience. The result is clear: 138% year-on-year revenue growth, higher average order values, and 70% of orders now placed digitally.

When poolside demand peaks, guest expectations rise just as operational pressure hits its limit. This guide outlines 10 practical ways mobile ordering helps hotels keep service seamless, increase F&B spend, and reduce strain on teams. It shows how digital tools can turn busy summer moments into consistent revenue opportunities while enhancing the guest experience.