Sheraton Mallorca Arabella Golf Hotel - mobile ordering & guest directory
Hotel Overview
Set amid the lush greens of the Arabella golf courses, the Sheraton Mallorca Arabella Golf Hotel combines five-star luxury with the relaxed charm of the Mediterranean.
The resort offers elegant rooms and suites, world-class dining, rejuvenating spa facilities, and access to the island’s finest golf courses - making it a premier destination for leisure and family travellers alike.
The Challenge
During the pandemic, Sheraton Mallorca Arabella sought to introduce a contactless, mobile-first experience for guests. Their initial platform provided basic digital functionality but lacked integration with Micros POS, leading to inefficiencies in order management and reporting.
As a luxury resort, the hotel needed a solution that offered a seamless guest experience and provided the flexibility to expand across outlets as needed. A digital solution that aligned with Marriott brand standards.
The team turned to IRIS to deliver a fully integrated, feature-rich platform that could elevate both guest service, F&B revenue, and operational efficiency.
The Solution
IRIS Mobile Ordering & digital guest directory - Initially launching with room service and later expanding to pool deck mobile dining.
The IRIS platform is now the hotel’s central digital touchpoint, empowering guests to explore, order, and engage effortlessly throughout their stay.
“Everything from F&B ordering to guest information is all on one platform, so every guest need is covered in one place.
Everyone is used to doing things on their mobile now - it’s quick, convenient, and enables us to drive more revenue, especially around the pool area.
It’s also made us more efficient and resourceful as a team – as well as operating more sustainably.
Information on the backend (the CMS) is quick and simple for our staff to update, which means guests always have the latest information at their fingertips.”
Benefits
21% uplift in guest spend and order volumes year-on-year
Thanks to its swift adoption by guests and the ease of ordering online, IRIS mobile dining solution has revolutionised the hotel’s F&B service:
Guests can browse all the menus online, with clear categories, images, dietary filters, modifiers and scheduling options for advance meal delivery.
Upsells and pairings contribute to higher average guest spend.
QR codes placed in guest rooms, on mini bars, and across pool areas provide instant access to menus.
Orders go directly to the kitchen, improving speed and accuracy and freeing up the front desk.
This convenience has contributed to a 26% increase in order volumes and a 21% year-on-year increase in guest spend.
Boost in F&B revenue around pool deck
The pool deck has seen remarkable success with IRIS mobile ordering. Guests can order drinks, meals, and even sun care products direct from their loungers.
By reducing the need for staff to take manual orders and enabling location-based delivery via QR codes (on the sun loungers), the hotel has seen a 60% increase in F&B revenue around the pool since implementing mobile dining.
Guests love the convenience, and it helps the team serve more efficiently and resourcefully.
Reduced labour demands and quicker deliveries
With orders routed directly to the kitchen, staff can focus on delivery and guest interaction, rather than running between the three pool areas.
With guests self-serving, the hotel can reduce staffing in these areas (especially during quieter times) and operate more efficiently.
Guests enjoy a prompt, accurate delivery service, with most meals arriving five minutes faster than the hotel’s 30-minute promise.
Centralised guest information hub
The digital guest directory now provides a comprehensive overview of all local area attractions and hotel services - from things to do, transportation and business services, to sustainability initiatives and the Marriott Bonvoy loyalty program.
With easy digital edits, all the information is kept current and up-to-date and guests get accurate, engaging, on-brand information in seconds.
Guests can explore everything from restaurant menus, opening times and booking links to fitness facilities, spa treatments, and family activities - all accessible in just a few taps, wherever they are in the hotel or resort complex.
Five different F&B outlets are promoted in their Restaurants section - 2 of which are available for digital ordering and 3 are ‘browse only’ menus so the guests can see all the different options available to them in-house. A great way to retain custom and revenue in-house.
A rich, local area guide
Guests can discover the best of Mallorca through the app’s local area guide, complete with attractions, dining recommendations, kids’ activities, and real-time weather updates.
Integrated Google Map links make it easy for guests to plan their day and explore the island.
Multi-lingual and accessible
To cater to a diverse international clientele, the app is available in English, Spanish and German, removing language barriers and ensuring guests fully understand menus, activities, and service options.
This limits any miscommunication between staff and guests and enables guests to review all the content in their native language.
Easy to edit and keep current
The team finds the content management system (CMS) extremely user-friendly. Seasonal activities and new information can be added instantly, ensuring the app remains accurate and relevant year-round.
More sustainable
By replacing printed materials with digital content, Sheraton Mallorca Arabella has significantly reduced paper waste and printing costs.
Updates are made digitally, supporting Marriott’s sustainability commitments while providing guests with richer, always-current information.
