Mobile dining, redefined: How Aloft New York LaGuardia Airport retains F&B revenue and reduces resources with IRIS
Pick-up, perfected: How Aloft New York LaGuardia Airport boosts in-house F&B spend with IRIS Mobile Dining
IRIS, a global leader in digital F&B ordering solutions for hospitality, is delighted to partner with Aloft New York LaGuardia Airport to enhance its digital dining experience and support the hotel’s evolving mobile-first strategy. Located near one of New York’s busiest airports, the 148-room Marriott property serves a fast-paced mix of business and leisure travellers and features a vibrant on-site restaurant.
As guest expectations shift towards seamless, on-demand experiences, the team identified the need for a digital dining solution that aligns with the Aloft brand while protecting and growing food and beverage revenue - ensuring guests can order quickly and conveniently, while the hotel retains full control of the guest relationship.
The operational challenge:
Like many hotels, Aloft New York LaGuardia Airport was operating with limited staffing. Phone based F&B ordering was not sustainable, and third party delivery platforms such as DoorDash and Uber Eats were pulling spend away from the property.
The hotel needed a way to retain revenue in house, reduce queues during peak periods, and manage food and beverage orders without adding operational strain to its third party operated restaurant.
A digital alternative to phone based ordering
The solution was IRIS Mobile Dining for scheduled pick ups at Good Eats Bistro. Fully integrated with Micros POS and supported by secure Stripe payments, orders now flow directly from the guest’s device to the kitchen.
Guests browse the menu at their own pace, customise items with modifiers and notes, select a convenient pick up time, and pay online. No phone calls or manual rekeying and no additional pressure on the front desk or restaurant team.
“IRIS Mobile Dining has been a great addition to our hotel. It gives guests a convenient, modern way to order food while helping us retain F&B revenue in-house.
With limited staffing, the ability to process orders digitally without phone calls has been a game changer, and our guests really appreciate the flexibility and ease of use.”
Retaining revenue in house and protecting margin
By offering a seamless digital ordering channel, the hotel effectively competes with external delivery apps while keeping spend within the property.
Mobile dining acts as an internal delivery marketplace. Meals are prepared on site, handled less, and collected fresh, ensuring a higher quality experience compared to off property services. The result is incremental revenue and stronger overall F&B performance.
The property has also removed printed menus from guestrooms, replacing them with QR codes on elevator stickers, tent cards and guest key cards. This provides instant access to up to date menus while reducing printing costs and paper waste.
Reducing queues and improving guest flow
Encouraging guests to order ahead and collect meals when ready has reduced congestion within the restaurant during busy periods. Guests simply pick up their food and return to their rooms, improving traffic flow and overall satisfaction.
For a hotel serving time conscious airport travellers, this flexibility is essential.
A mobile first dining experience that delivers
For Aloft New York LaGuardia Airport, IRIS Mobile Dining delivers on multiple fronts. It supports lean operations, enhances guest convenience, protects F&B revenue and aligns with Marriott’s digital standards.
As hotels continue to navigate staffing pressures and rising delivery competition, this success story demonstrates how a fully integrated, mobile first solution can drive both efficiency and commercial performance.
Discover the full case study here.
For more information about the IRIS platform or to request a demo, please visit https://www.iris.net/demo.
About IRIS:
IRIS is a global market leader in digital F&B ordering, guest directory and concierge solutions for hotels, working with many of the world's leading chains including Marriott, Ennsimore, Mandarin Oriental, IHG and Four Seasons.
IRIS empowers Hotels and F&B leaders to do what they do best: increase revenue, look after their teams, and provide an outstanding customer experience.
Their flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Since 2010, thousands of hotels on every continent across the world have used IRIS's mobile, tablet and web app technology to boost additional revenues by 20% on average.
More information: www.iris.net or info@iris.net
About Aloft New York LaGuardia Airport:
Located minutes from LaGuardia Airport, Aloft New York LaGuardia Airport is a 148-room hotel designed for today’s connected traveller. Blending contemporary design with the bold, tech-forward spirit of the Aloft brand, the hotel caters to a dynamic mix of business and leisure guests.
Featuring modern guestrooms, vibrant social spaces and an on-site restaurant and bar, the property delivers a convenient, energetic stay experience while upholding the global standards of the Marriott portfolio.
More information: https://www.marriott.com/en-us/hotels/lgaal-aloft-new-york-laguardia-airport/overview/
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