Aloft New York LaGuardia Airport - mobile dining
Hotel Overview
Aloft New York LaGuardia Airport is a modern, lifestyle hotel conveniently located near LaGuardia Airport, catering to both business and leisure travellers. With 148 guestrooms, the hotel offers contemporary design, vibrant social spaces, and a full-service on-site restaurant operated by a third-party provider.
As part of the Marriott portfolio, Aloft New York LaGuardia Airport is committed to delivering consistent brand standards while adopting innovative technology to enhance the guest experience and streamline operations.
Challenges
Aloft New York LaGuardia Airport faced several operational and commercial challenges:
Limited staffing meant the team could not support phone-based F&B orders
Guests increasingly expected digital, on-demand dining options
Competition from third-party delivery platforms such as DoorDash and Uber Eats was pulling spend away from the hotel
Managing food and beverage orders efficiently without disrupting the third-party restaurant operation was essential
Reducing queues and congestion within the restaurant during peak periods
The hotel also wanted to adhere to the Marriott brand mandate of offering the same mobile dining standard across its portfolio.
“IRIS Mobile Dining has been a great addition to our hotel. It gives guests a convenient, modern way to order food while helping us retain F&B revenue in-house.
With limited staffing, the ability to process orders digitally without phone calls has been a game changer, and our guests really appreciate the flexibility and ease of use.”
The Solution
IRIS Mobile Dining for pick-up at its Good Eats Bistro – guests can order food and beverage items digitally for scheduled pick-up from the restaurant.
Fully integrated with Micros POS, allowing orders to flow directly to the kitchen for immediate preparation. Payments are processed securely via Stripe, offering guests a fast checkout experience.
The Benefits
Enhanced guest convenience & experience
Guests value the ability to browse the menu at their leisure, place orders online, and collect their meals whenever they are ready. This flexible and intuitive experience fits perfectly with the Aloft brand’s modern, on-the-go guest profile.
Mobile dining saves guests time, eliminates waiting in line, and allows them to enjoy restaurant-quality food in the comfort of their rooms.
Increased food & beverage revenue
Mobile dining provides guests with an additional ordering channel, driving incremental revenue and increasing overall F&B spend.
By keeping orders in-house and offering greater convenience, the hotel has seen a clear uplift in food and beverage performance.
Retains F&B spend in-house & competes with third-party delivery apps
IRIS Mobile Dining acts like an internal delivery marketplace and helps the hotel retain food and beverage revenue that might otherwise be lost to third-party delivery apps.
By offering guests a convenient, digital alternative, the hotel effectively competes with DoorDash and Uber Eats while keeping spend within the property.
Meals are cooked on site, collected fresh, handled less, and served hotter. As a result, the hotel strengthens its overall F&B performance and the guest enjoys a superior experience compared to off-property delivery services.
Seamless payments & POS integration
The platform supports secure credit card payments via Stripe, while full integration with Micros POS ensures orders are sent straight to the kitchen without manual input. This allows the restaurant team to begin preparation immediately, improving speed and accuracy.
Personalised orders & flexible pick-up times
Guests can fully customise their orders by adding modifiers and notes directly for the kitchen. They can also select a preferred pick-up time, ensuring their meal fits seamlessly into their schedule.
No phone orders, no operational strain
With limited staffing, the hotel does not accept phone orders. Mobile Dining enables the property to take and process orders entirely digitally, without any human intervention or additional workload for the restaurant team. This ensures efficiency without compromising service availability.
Reduced restaurant queues & improved flow
By encouraging guests to order ahead and collect meals when ready, IRIS helps reduce queues and congestion on-site, in the restaurant. Guests simply pick up their orders and return to their rooms, improving traffic flow and overall guest satisfaction.
Sustainable, paperless dining
The hotel has eliminated paper menus from guestrooms, replacing them with digital access via QR codes displayed on:
Elevator stickers
Tent cards in guest rooms
Guest key cards
This approach reduces paper waste, lowers printing costs, and supports the hotel’s sustainability initiatives while giving guests instant access to menus at any time.
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