Video - How unified F&B ordering turns guest touchpoints into revenue
Hotel groups are rethinking mobile ordering as guest expectations rise and fragmented technology creates inconsistent experiences across properties.
Mobile ordering is no longer simply a hotel technology tool. It is becoming a core part of the guest experience, shaping how travelers order, interact with a brand and access services across a property.
In this video interview, Esther Hertzfeld, executive editor of Hotel Management, speaks with Graham Rushin, deputy CEO of IRIS, about why unified digital ordering and guest engagement platforms are becoming central to hospitality strategy.
Rushin explains how a consistent, branded journey can reduce operational complexity while giving guests frictionless access to food and beverage services throughout a property, from in-room dining to pools, beaches and lobbies.
He also details the revenue opportunity, including relevant digital upselling, broader ordering access and greater guest engagement. According to Rushin, digital orders typically increase ticket value by 20% to 30%, while 60% to 70% of orders can move to digital channels.
The discussion explores why POS-based ordering alone may not deliver the flexibility hotel brands need and what leaders should prioritize in a partner, including scalability, direct integrations, data integrity, security and continued innovation.
Watch the full interview to learn how a unified digital hub can turn more guest touchpoints into revenue opportunities.
This video first appeared in Hotel Management here.
To learn more about IRIS, please visit www.iris.net/demo
Connect with Graham Rushin on LinkedIn here.
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