Your festive checklist for boosting revenue with IRIS mobile ordering
The holiday season is a golden opportunity for hotels to delight guests, unwrap additional revenue, and deliver exceptional service at every touchpoint.
For hotel leaders, festive success means concentrating on core revenue drivers and embracing technology to drive efficiency and elevate the guest journey. High demand can also deliver its own challenges, so preparation is key – and the earlier the better!
With IRIS Mobile Ordering and Digital Guest Directories, you can put everything in place now to ensure a seamless, profitable, and stress-free holiday season. Here’s our 9-point guide to maximising Christmas demand:
Deploy QR code ordering
Enable your guests to self-serve via QR code mobile ordering and free up your staff time. Guests can browse the menus, nutritional information, submit orders and pay online -all at their own pace – whether it’s a hot chocolate in bed or festive cocktails at the bar. Guests can also open a tab, and large parties can split the bill to suit their payment preferences.
Orders go direct to the kitchen POS for your team to start processing thereby freeing up time and reducing errors. For guests, it’s the ultimate festive indulgence - no phone calls or queues - just great service at their fingertips.
Activate digital staff ordering
If guests prefer waiter service, equip your team with the tools to manage orders and payments all from their own device. Ideal when your venue is busy and multiple orders need to be processed all at the same time. With orders going straight to the kitchen, delivery times and accuracy are also improved.
Upload your festive menus
Refresh your digital menus with seasonal meals and festive touches - think holiday cocktails, indulgent desserts, and warming winter dishes. Use high-quality imagery, seasonal descriptions, and upsell prompts to inspire extra spend.
Highlight offers across all your revenue centres: in-room dining, restaurants, bars, lounges, and event spaces. With IRIS, you can update menus instantly and promote special items in real time, without the cost or delay of reprinting.
Switch on multi-lingual tools
Do you get many overseas guests at Christmas time? Simply switch on the language feature so all guests can read all the information and place orders in their native language.
Promote seasonal offers
Plan your festive offers now so they’re ready to go live when the season begins. This could include:
Festive afternoon teas
Holiday cocktail happy hours – ‘Snowball’ anyone?
Two-for-one winter specials
Exclusive seasonal experiences e.g. wreath making sessions, and mince pies and mulled wine events
Local area attractions – have you seen who’s on at the panto this year?
With IRIS, these promotions can be showcased across all digital touchpoints - maximising visibility, guest uptake, and your bottom line.
Create packages
Throughout the festive season there are a number of different ways to extend your offer and revenue streams. This can include Christmas party packages, New Year’s Eve events and wider services and offers beyond just F&B, such as babysitting services and Spa packages.
Each can be showcased in a Christmas season section within your digital guest directory or showcased within each department listing, all at the touch of a button to ensure they are both visible and easily bookable.
Showcase local attractions and on-site facilities
Guests crave local experiences, so why not highlight all the local area attractions and events in your local area – it could be the reason they opted for your hotel in the first place. Events and community initiatives, promoted in your guest directory, might be the reason they stay for an additional night too!
Likewise, if your guests prefer to stay put, you can showcase the range of hotel services and amenities at their disposal – from your relaxing library or active gym to your extensive grounds and children’s club - and vital information such as opening times and timetables.
Your digital guest directory presents the perfect opportunity to reach, tempt and engage with guests anytime, anywhere in a way that suits them.
Use data to shape your holiday strategy
Review last year’s sales and ordering trends to spot your seasonal best-sellers and peak service times. IRIS reporting tools give you real-time insights to help optimise your menus, plan staffing, and ensure stock levels match demand.
This holiday season, let your tech do the heavy lifting.
With accessible digital apps, you’re in pole position to capture your guest’s attention and that valuable festive wallet. And in turn, by delivering a seamless service and enriched stay, your keep guests will keep coming back long after the decorations are packed away.
Get in touch to discover how IRIS can help you sparkle this festive season.
To find out more about how IRIS can support your mobile ordering and the solutions available, click here.
