The Ned chooses IRIS for seamless mobile ordering, smarter service, and stronger revenue performance
London’s leading luxury hotel and member’s club appoints IRIS to enrich the guest experience, extend service capabilities and increase revenues with implementation of its F&B Mobile Ordering solution
IRIS, the global market leader in digital F&B, guest directory and concierge ordering for hotels, today announces it has been chosen by The Ned, London to deploy its mobile F&B platform for room service, with significant gains in revenue and service delivery already achieved in the first three months.
Set in the former Midland Bank building in the heart of the city of London, The Ned was designed by Sir Edwin 'Ned' Lutyens in 1924. The Grade-I listed building includes twelve restaurants, 17 bars, 250 bedrooms channelling 1920s and 1930s design, and ‘Ned’s Club’, where members have access to a rooftop pool, gym, spa and late-night lounge bar in the bank’s original vault. Eight restaurants sit among The Ned’s historic 3,000 square metre former banking hall and lower ground floor, offering a selection of California, British, Italian and Asia-Pacific inspired menus.
Following its rollout, residents of The Ned can now enjoy seamless in-room dining with the IRIS mobile ordering app. Guests simply scan the QR codes in their rooms or suites to browse digital menus and place F&B orders at their convenience.
Within just three months of launch, the IRIS app has delivered a 16% uplift in revenue (year on year) and improved the service efficiency, by saving resources and streamlining the order process. Critically, it has also empowered staff to enrich the guest experience by providing an even more focused, attentive and high-quality service. Order wait times have been reduced by as much as 10 minutes per order, mistakes have been significantly lowered, and the accuracy of orders has risen to almost 100%.
“As a big enthusiast of all IT innovations and new technologies, I’m very pleased that the IRIS app enhances accuracy and efficiency in ordering, while boosting average spend per head and actual revenue.
It has also significantly improved the guest journey, allowing them to order anytime, anywhere within the hotel, directly to their room, with the ease of their fingertips. Moreover, the app’s intuitive design makes it easy to operate for both guests and back-end administrators like myself, ensuring a seamless experience on all fronts.”
The IRIS mobile ordering app provides additional details about dishes (ingredients and allergens) on all menus alongside modifiers and related items. From an operational perspective, it can be seamlessly updated, live, to ensure that staff and guests have real-time, accurate information on menu items that are available to order 24/7, reducing guest enquiries.
As a result, The Ned team reports that orders are now predominately placed via the IRIS app, to immediately relieve pressure on the Guest Experience team. Historically all F&B orders and guest requests were taken manually over the phone.
“It is a privilege to work alongside the team at The Ned and enable them to extend and enhance their already exceptional service offering. In just a short space of time, we’ve already seen positive results in both revenue and service.
As guests and staff continue to expect and embrace mobile ordering, the results we have delivered so far are testament to the transformative impact it can have on operations, service and crucially revenues. We look forward to continuing to work with the team to extend their mobile ordering offer and support its service and revenue objectives further in the future.”
For more information about the IRIS platform or to request a demo, please visit https://www.iris.net/demo.
For more information about The Ned please visit https://www.thened.com/
About IRIS
IRIS is a global market leader in digital F&B ordering, guest directory and concierge solutions for hotels, working with many of the world's leading chains including Marriott, Ennsimore, Mandarin Oriental, IHG and Four Seasons.
IRIS empowers Hotels and F&B leaders to do what they do best: increase revenue, look after their teams, and provide an outstanding customer experience.
Their flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Since 2010, thousands of hotels on every continent across the world have used IRIS's mobile, tablet and web app technology to boost additional revenues by 20% on average.
More information: www.iris.net or info@iris.net
About The Ned
Created in 2017 by Soho House Founder Nick Jones, and Soho House Chairman and investor, Ron Burkle, The Ned originated in London in the former Midland Bank headquarters, designed by Sir Edwin 'Ned' Lutyens in 1924. The space includes a private members’ club, Ned’s Club, and a private events floor, alongside ten restaurants and 250 bedrooms, which are available to the public.
The Ned expanded in 2022 to include The Ned NoMad in New York and The Ned Doha in Qatar, with each building having its own architectural significance and history. Every property is slightly different depending on its location, but the ethos of The Ned remains the same; to create a space for like-minded professionals to meet, work and have a good time.
Ned’s Club membership gives access to dedicated spaces such as members-only bars, restaurants and rooftop spaces. The membership team also curates a program of monthly events, ranging from talks with thought leaders to curated masterclasses and invitations to offsite sporting and cultural events.
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