Luxury lifestyle hotel in Prague - IRIS mobile dining & digital guest directory
Hotel Overview
Located in the heart of the capital, this luxury lifestyle hotel in Prague is one of the city’s newest hotels, housed in the former Grand Hotel Evropa. Opening its doors in 2023, this art nouveau-style property pushed boundaries in 1905 and does so again with the brand’s progressive design and innovative spirit.
Guests can enjoy one of their 161 guestrooms and suites, their 5 bars and restaurants and the luxurious spa that offers many treatments and activities.
The digital menu is clearly categorised
“The IRIS platform is a fantastic tool - it’s incredibly convenient for both our guests and our staff. It simplifies service, enhances communication, and allows our guests to do everything from ordering food to finding local attractions in seconds.
Since introducing it, we’ve seen consistently strong usage and great feedback from guests who love the digital experience.
Our team also finds it easy to manage, update, and integrate with our existing systems. It’s seamless.
More hotels should be using this - it’s the future of guest service. We’re proud to be leading the way in Prague with this technology and to partner with IRIS, who’ve been supportive and responsive every step of the way”
The challenge
As a newly opened property, the team wanted to launch with technology that would set it apart from the competition and meet the digital expectations of today’s guests.
They needed a seamless, modern way for guests to browse menus, order room service, and access hotel and local information — all from their own device. With many guests keen to explore the city, the hotel also wanted to create an easy-to-navigate digital guide highlighting local attractions, restaurants, and cultural experiences.
The aim was to streamline operations, reduce workload for front desk and F&B teams, and provide guests with instant access to everything they might need to make the most of their stay.
The Solution
IRIS F&B digital ordering (for room service) and e-compendium platform that provides guests with a comprehensive overview of the hotel and local area attractions.
Benefits
All-in-one solution
The platform presents guests with an all-in-one solution which allows them to:
Browse and order from room service menus (available 24/7) including breakfast, all-day dining, overnight, children’s, vegetarian and pet menus.
Access full allergen and ingredient details, leave notes for chefs, and even schedule their delivery for later - giving both guests and the kitchen greater flexibility and visibility.
Explore hotel facilities such as restaurants, the spa and fitness centre, including opening hours, menus, booking links and details of the Marriott Bonvoy programme.
Discover what’s on locally, with integrated Google Maps links and recommendations for dining, retail and attractions around Prague.
Access dedicated sections for guest services (laundry, concierge, wake-up calls, luggage assistance and more) - all in one place.
Enjoy pet-friendly information via a dedicated “PAW” section for dog owners.
Elevated guest experience
IRIS has transformed how guests interact with the hotel.
With all menus, services, and local information at their fingertips, guests can order food, explore amenities, or plan their day with ease. The platform caters especially well to younger, tech-savvy travellers who prefer quick, digital interactions over traditional phone calls.
Guests particularly enjoy the ability to pre-order breakfast the night before, ensuring a smooth start to their day, and the inclusion of allergen details and chef notes enables guests to personalise their order.
The intuitive layout and categorisation make it easy to see what’s available at any time, while the clear design reflects W’s signature style and commitment to convenience.
Consistent revenue growth
The hotel continues to see a consistent and growing volume of digital orders month on month. Guests respond positively to the convenience and clarity of mobile ordering, resulting in higher engagement and increased order frequency.
The hotel’s team is now exploring automated upsell and pairing features to further boost average transaction value - helping to maximise F&B revenue without placing additional work on staff.
The visibility of on-property F&B outlets through the directory also helps retain more guest spend in-house, encouraging guests to dine and drink within the hotel rather than venturing elsewhere.
Direct POS integration
Fully integrated with the hotel’s Micros POS, orders go directly to the kitchen ensuring that all orders are processed automatically and accurately. The team is instantly notified, improving speed, accuracy, and order flow. The pre-scheduling feature gives the kitchen greater foresight for busy periods, improving planning and reducing waste.
Increased operational efficiency
By digitising room service and guest information, the hotel has significantly reduced routine enquiries to the front desk, freeing up staff to focus on providing personalised, face-to-face guest interactions.
For management and staff, updating menus and content through the IRIS dashboard is quick and intuitive - new items, offers, or service details can be added instantly, keeping the platform fresh and relevant.
Enhanced guest empowerment and time savings
The combination of practical hotel information and curated city insights enriches the guest’s stay and helps them make the most of Prague, providing them with a full cultural experience.
Moreover, the instant access (via QR codes on in-room TVs and cubes) saves time for guests, ensuring requests and orders are processed quickly and efficiently. Guests can make informed decisions at any time, enhancing the sense of control and ease throughout their stay.
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