IRIS delivers 44% growth in mobile ordering revenue for White Lodging
Leading hotel management company strengthens its partnership with mobile ordering innovator following revenue growth
The US-based hotel management company White Lodging today announces the strengthening of its collaboration with the global market leader in digital F&B, guest directory and concierge ordering, IRIS, to accelerate its digital ordering service proposition across its robust portfolio of hotels.
The announcement follows the successful 44% year-on-year growth in mobile ordering revenue since White Lodging first implemented the IRIS platform. As a result of this success, as well as increased engagement from both guests and staff, the company is increasing its usage in mobile ordering as part of its wider corporate and property growth plans with IRIS as a strategic partner.
Key to achieving this growth, and as part of this year’s renewed focus, IRIS mobile ordering will now be implemented across all White Lodging premium and luxury brands to establish a new brand standard for its digital service offering.
“The growth we have seen in the last year is a testament to not only the IRIS platform but the truly collaborative way that the IRIS and White Lodging teams have worked together, to ensure our digital offering meets both our guest expectations and wider operational requirements.
We have strong ambitions for growth, and mobile ordering is a critical ancillary revenue driver and a core focus in achieving that. We look forward to growing our capabilities and revenues even further across the group in the future.”
The partnership supports rising demand from guests for a digital-first experience. Being mobile-literate and swift-to-adopt online ordering apps and menus, guests increasingly expect to be able to personalise their stay by ordering at a time and location that suits them.
Internally, much of this success stems from the strong collaboration between White Lodging’s operations and commercial teams, to drive adoption among both hotels and guests.
This includes optimising the IRIS app to its fullest potential by appealing to guests with clearly displayed images and descriptions for an improved look and feel.
White Lodging also focused on ensuring the app is intuitive and easy to navigate – to ensure their guest journey is as smooth and frictionless as possible.
“It’s an exciting time for White Lodging, and partnering with a client so passionate about placing mobile ordering at the heart of their operations and growth strategy makes it even more rewarding for us as a solutions provider.
Much of the success to date lies not only in the performance of the platform but also the focused approach we take in ensuring staff are fully trained. This is coupled with our standard to regularly review data and reports to keep a live focus on what is performing well and likewise where else we can add additional support.
We look forward to extending the mobile ordering opportunity with the White Lodging team in the months to come.”
Please see below for examples of IRIS and White Lodging success stories:
For more information about the IRIS platform or to request a demo, please visit https://www.iris.net/demo.
For more information about White Lodging, please visit whitelodging.com.
About IRIS:
IRIS is the global market leader in digital F&B ordering, guest directory and concierge solutions for hotels, working with many of the world’s leading chains including Marriott, Hilton, Mandarin Oriental, IHG and Four Seasons.
IRIS empowers Hotels and F&B leaders to do what they do best: increase revenue, look after their teams, and provide an outstanding customer experience.
Their flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Since 2010, thousands of hotels on every continent across the world have used IRIS’s mobile, tablet and web app technology to boost additional revenues by 20% on average.
To learn more about IRIS, please visit www.iris.net or info@iris.net
About White Lodging:
White Lodging, established in 1985 by the late Bruce White, has evolved into one of the country’s largest privately held hospitality companies focused exclusively on highly curated urban and lifestyle properties. The company develops, owns, and operates a portfolio of hotels and restaurants in destination-driven markets, including Austin, Chicago, Denver, Nashville, Indianapolis, and Louisville.
White Lodging’s portfolio consists of approximately 60 premium hotels; a private collection of world-renowned luxury ranches; 50 independently branded, award-winning restaurants; and 10 market-leading rooftop bars. White Lodging is a Gallup Exceptional Workplace award winner, named to Newsweek’s America’s Greatest Workplaces, and is consistently ranked in the top 10 of J.D. Power’s Guest Satisfaction Benchmark listing of hotel management companies.
For more information about White Lodging, visit www.whitelodging.com or follow the company on LinkedIn, Instagram and Facebook.
A biography and documentary film about White Lodging can be accessed at https://www.whitelodging.com/about/our-founder.
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