The Shelbourne, Dublin - IRIS mobile ordering & digital guest directory
Hotel Overview
The Shelbourne Hotel is the most prestigious 5-star luxury hotel in Dublin and has been synonymous with unparalleled luxury and exceptional service for nearly two centuries. As part of its ongoing commitment to innovation and sustainability, the property sought out digital solutions to elevate guest experiences while streamlining operations..
The Challenge
The Shelbourne’s leadership team was determined to enhance their sustainability initiatives by reducing paper waste. Traditional printed menus and guest compendiums required constant reprints, consuming resources and time.
They wanted to provide guests with a seamless, paperless experience that reflected their green values, without compromising on the high standards of luxury their guests expect.
The Solution
IRIS F&B digital ordering and e-compendium platform
This digital solution allows guests to browse menus, order food and drinks, and access a wealth of hotel and local information directly from their own devices. The app was designed to deliver both operational efficiency and a modern, luxury guest experience.
“The IRIS app has transformed the way we manage in-room dining. Our guests love the convenience, and our team loves the efficiency. Orders are faster, more accurate, and less labour-intensive.
Plus, it helps us deliver on our sustainability goals by reducing paper usage. It truly takes the pressure off our teams while enhancing the guest experience.”
Benefits
Revenue growth & strong uptake
The hotel now enjoys a steady flow of mobile dining orders for room service, generating significant revenue online. Guests appreciate the clarity and ease of use of the digital menus, which showcase everything from children’s meals and daily specials to breakfasts and signature cocktails.
10 minutes saved per order
Orders are sent directly to the MICROS POS, eliminating manual entry and reducing customer wait times. Orders are processed straightway in the kitchen and are delivered to guests faster, with the average delivery time 10 minutes earlier than the promised 30-minute window.
Sustainability & flexibility
By going digital, The Shelbourne significantly reduced paper use and printing needs, supporting its sustainability goals. While paper menus remain available on request, younger and more tech-savvy guests predominantly opt for the digital experience.
Personalised guest experience
Guests can easily find allergen and dietary information and add notes to the chef. They can pre-order meals, helping them plan around their schedules.
Operational efficiency
Guest Relations staff no longer need to take room service calls, reducing workload and callbacks.
With allergen and upsell prompts embedded in the app, order accuracy and upsell opportunities have increased. Daily specials are simple to update and upload, ensuring menus are always current.
Enhanced digital guest directory
The digital directory offers comprehensive information on:
Hotel facilities and services
Local area recommendations
Marriott Bonvoy loyalty program
This reduces front desk inquiries, empowering guests to self-serve and freeing up team members to focus on delivering personalised service.
Team synergy
By reducing manual processes and friction between the Guest Relations and F&B teams, the IRIS solution lightens the workload and helps both departments operate more seamlessly. Orders can be prepped immediately in the kitchen, while sales and Guest Relations teams focus on guest interactions.
On-property promotion
The hotel markets the app using smart, perspex QR code blocks displayed in guest rooms, making access quick, simple, and highly visible.
Learn how to boost your F&B revenue with our free guide.
Book a customised Demo to see what's possible for your hotel.
For more information on the hotel, click here.
