The Landmark London partners with IRIS to elevate room service efficiency and boost order volumes
IRIS, the leading provider of digital F&B and guest experience platforms, has been selected by The Landmark London, one of the capital’s most iconic luxury hotels, to enhance its in-room dining operations, improve service efficiency, and deliver a more seamless ordering experience for guests.
In the heart of London’s fashionable Marylebone, this deluxe five-star hotel has a stunning glass-roofed 8-story atrium with towering palm trees, luxurious bedrooms and suites, and an award-winning restaurant. With an increasing demand for convenient and intuitive digital services, The Landmark London sought a solution that would allow guests greater control over their stay while maximising F&B opportunities. IRIS Mobile Ordering was chosen to help the hotel modernise its offering, overcome communication barriers, and support its team with a more streamlined operational flow.
Empowering guests through mobile ordering
Mobile Ordering presents guests with an additional ordering option - particularly its high volume of overseas visitors, including many Arabic-speaking guests, who may feel uncomfortable placing orders over the phone in English. Digital ordering removes this friction entirely, enabling guests to browse menus, customise their selections, and place orders with confidence.
For the hotel team, IRIS brings significant operational advantages. Orders are received with greater accuracy, there is less time spent on lengthy phone calls or managing queries, and staff can handle more orders simultaneously.
“IRIS Mobile Ordering has made an immense difference to the way we operate. It not only gives our guests more confidence and control when placing orders, but it also frees up the team and allows us to handle significantly more volume.
There was one shift where we had over 100 orders come through - both via phone and digitally - and we genuinely wouldn’t have managed if it wasn’t for IRIS. The system is faster, more accurate, and helps us deliver a better, more seamless service to every guest”
Driving efficiency, sustainability, and revenue growth
To boost adoption, the hotel introduced QR code gold cubes in each guest room as an elegant, multifunctional QR touchpoint linking to menus, hotel information, spa details, restaurant guides, and more. This digital-first approach removes the need for multiple printed materials, supporting the hotel’s sustainability objectives while also reducing cost and manual upkeep.
Since adopting IRIS Mobile Ordering, the hotel has experienced:
Higher average guest spend on digital orders
Increased ordering capacity, with digital and phone orders managed in tandem
Significant time savings for staff, with digital orders flowing automatically to the kitchen
Faster service, with orders instantly routed to the POS and kitchen teams
Greater operational efficiency, freeing staff to multitask and support preparation during high-volume periods
Improved guest satisfaction, with reduced wait times and a smoother ordering journey
Guests can also personalise their orders with notes to the kitchen, ensuring a more tailored experience.
“We’re thrilled that this magnificent hotel has chosen IRIS to be their mobile ordering partner. The Landmark London continues its commitment to meeting modern guest expectations while enhancing its internal capabilities.
This partnership with IRIS is a strategic step toward more personalised, efficient, and revenue-generating in-room dining experiences and we look forward to building on this initial success for future growth.”
About IRIS
IRIS is the global market leader in digital F&B ordering, guest directory and concierge solutions for hotels, working with many of the world’s leading chains, including Marriott, Ennismore, Mandarin Oriental, IHG and Four Seasons.
IRIS empowers Hotels and F&B leaders to do what they do best: increase revenue, look after their teams, and provide an outstanding customer experience.
Their flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Since 2010, thousands of hotels on every continent across the world have used IRIS’s mobile, tablet and web app technology to boost additional revenues by 20% on average.
About The Landmark London
The Landmark London in Marylebone is a luxury five-star Grande Dame hotel and has, since its debut 125 years ago, remained an icon of quintessential and elegant London charm, offering guests an oasis of luxury and serenity in the heart of the capital.
One of the oldest railway hotels in London, The Landmark London was born in the romantic era of train travel, combining the opulence, grandeur and timeless service and design of those times with contemporary flair and five-star amenities. This is best represented in its iconic and soaring eight-storey-high glass Atrium that has been at the centre of the hotel since its opening.
An impressive 62 of The Landmark London’s 300 rooms are suites, offering some of the largest rooms in the Capital and sumptuous comfort. The smallest room starts from 28 square metres.
Beautiful banqueting suites and majestic have made the hotel a coveted venue for impressive events, spectacular gatherings and breath-taking weddings.
It features four drinking and dining destinations: The Great Central Pub by Matt Fletcher serves old pub classics with a modern twist in a warming ambience; The Mirror Bar is perfect for pre-dinner cocktails or late-night drinks and the Atrium houses two further venues; Winter Garden Restaurant serving a modern European menu and one of England’s finest Afternoon Teas in stunning surroundings; The Champagne Bar, a luxurious space to enjoy a glass of chilled Champagne in style.
