IRIS appoints Graham Rushin as Deputy CEO to accelerate global growth
Hospitality technology innovator strengthens leadership team as it sets sights on mobile ordering expansion, new markets, and deeper ecosystem partnerships
IRIS, a global leader in mobile ordering, digital F&B, and guest engagement technology for the hospitality sector, today announces the promotion of Graham Rushin to the role of Deputy Chief Executive Officer (Deputy CEO). Previously serving as Vice President of Sales and Marketing, Graham's appointment reflects IRIS's ambitious growth agenda and commitment to delivering world-class digital guest experiences at scale.
A strategic focus on growth
In his new role, Graham will spearhead IRIS's commercial and strategic growth initiatives, with a clear mandate across five key pillars:
Mobile Ordering Innovation: Expanding IRIS's industry-leading mobile ordering capabilities, integrations, and guest engagement features to set new benchmarks in digital hospitality.
International Expansion: Driving market entry and growth across Asia and the Middle East, two of the fastest-growing regions for hospitality technology investment.
New Customer Journey: Reimagining how hotels and guests interact throughout the entire stay experience, with seamless, personalised digital touchpoints from arrival to checkout.
Hotel Market and Major Chains: Deepening IRIS's presence within the hotel sector, with a particular focus on growing partnerships with leading international hotel groups and major chains.
Strategic Ecosystem Partnerships: Forging and strengthening relationships with key integration partners to build out the IRIS ecosystem and deliver greater value to customers.
“I’m incredibly excited to take on this new role at such a pivotal time for IRIS. We have a phenomenal product, an outstanding team, and a real opportunity to define what digital guest engagement looks like for the next generation of hospitality.
I’m looking forward to accelerating our growth - expanding into new markets, deepening our partnerships, and continuing to innovate in ways that genuinely move the needle for our hotel customers and their guests”
About Graham Rushin
Graham began his career as an electronics engineer before finding his passion in the IT sector and helping customers navigate rapidly evolving technology landscapes. He brings nearly three decades of experience to the IRIS leadership team, including close to 20 years working as a vendor in the hospitality space across Property Management Systems (PMS) and Point of Sale (POS) solutions.
Graham joined IRIS in 2012 and has been instrumental in building the company's commercial foundations - leading sales and marketing and cultivating the major account partnerships that underpin IRIS's global customer base. His deep sector expertise, long-standing industry relationships, and genuine passion for hospitality technology make him uniquely placed to drive IRIS's next phase of growth.
Connect with Graham on LinkedIn here.
About IRIS
IRIS is the global market leader in digital F&B ordering, guest directory and concierge solutions for hotels, working with many of the world’s leading chains including Marriott, Ennismore, Mandarin Oriental, IHG and Four Seasons.
IRIS empowers Hotels and F&B leaders to do what they do best: increase revenue, look after their teams, and provide an outstanding customer experience.
Their flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Since 2010, thousands of hotels on every continent across the world have used IRIS’s mobile, tablet and web app technology to boost additional revenues by 20% on average.
To learn more about IRIS, please visit www.iris.net
