IRIS Newsletter - Turn every guest touchpoint into revenue

Hotels are under increasing pressure to grow revenue while delivering the seamless digital experiences guests now expect.

In this edition, discover how leading hotels are transforming F&B into a powerful revenue driver. Explore practical strategies to increase guest spend with mobile ordering, see how InterContinental New Orleans is winning back revenue from delivery apps, calculate your own revenue potential, and learn how Bankside Hotel is enhancing its five-star guest experience.

As always, lots going on at IRIS, so read on to find out more!


 

Top tips

The rise of revenue-led F&B: enhance every guest touchpoint with mobile ordering

F&B is no longer just a supporting act. It is becoming a core driver of hotel revenue.

With seamless, on-demand experiences now expected by guests, what are the most effective ways to increase F&B performance and unlock your profit potential...without adding extra burden to your teams?


 

Client news

How InterContinental New Orleans competes with delivery apps 

InterContinental New Orleans partnered with IRIS to deploy digital room service to satisfy guest’s thirst for mobile convenience and compete against third-party delivery providers.

The 484-room property has streamlined service delivery and driven more revenue - all while maintaining high service standards.


 

Product news

Unlock your hotel’s potential with our Revenue Calculator

Unlock the commercial value of mobile ordering and discover how much additional revenue your hotel could be generating with mobile ordering.

Our NEW revenue calculator will unveil your potential F&B uplift based on proven results from thousands of hotels worldwide.


 

Success Story

Bankside London boost 5-star service with digital solutions

Bankside Hotel, part of the Marriott Autograph collection, chose IRIS mobile ordering and a digital guest directory to complement its 5-star service standards.

By integrating with Micros POS, the hotel streamlined operations, reduced labour pressures and unlocked new revenue opportunities across previously unmanned spaces such as the Mezzanine and terrace bar.


 

Team news

IRIS appoints Graham Rushin as Deputy CEO to accelerate global growth

IRIS announces the promotion of Graham Rushin to the role of Deputy Chief Executive Officer.

Previously serving as Vice President of Sales and Marketing, Graham's appointment reflects IRIS's ambitious growth agenda and commitment to delivering world-class digital guest experiences at scale.


Training and Support

Monthly training webinars 💻

IRIS offers FREE training webinars for your team members. The monthly webinars cover updating the menu, changing prices and requesting syncs.

Register for our next webinar here:

‍ ‍22nd July 2026


If you like our emails, you’ll love our social scene

See the magic in action 🪄

If you want to find out more, please speak to your Account Manager or book a discovery call in here.

Check out our Release notes here to see the latest features.

As always, thanks for being part of our community!

#TeamIRIS

Next
Next

The Glasgow Marriott Hotel - mobile ordering & guest directory