Webinar: Is your hotel’s F&B department an amenity or a revenue driver?
The luxury hospitality landscape is evolving
Today’s guests expect more than exceptional service - they expect convenience, speed, and control at their fingertips. In fact, 73% of travellers now prefer to manage their stay digitally, from check-in to dining. For hotels, this shift presents a clear opportunity: transform food & beverage from a traditional amenity into a powerful, revenue-generating engine.
The question is - are you making the most of it?
Join our exclusive Webinar on April 14
Sponsored by IRIS, a global leader in digital F&B ordering, guest directory, and concierge solutions, this upcoming webinar brings together leading voices in hospitality to explore how luxury hotels are reimagining F&B to drive revenue, increase guest spend, and enhance the guest experience - without compromising on service quality.
Meet the expert panel
Moderated by Kim Williams, Associate Dean at the William F. Harrah College of Hospitality (UNLV), the session features:
Graham Rushin – VP North America, IRIS
Aliya Kritzler – Group VP, F&B & Lifestyle Hotels, HEI Hotels & Resorts
Zach Demuth – Head of Strategic Growth & Asset Management, Eight Form
Together, they’ll share real-world insights into how leading hotel groups are evolving their F&B strategies in response to changing guest expectations.
What you’ll learn
This is not a theory session, it’s a practical look at what’s working right now in luxury hospitality.
Monetising the “unmanned”
Unlock new revenue streams by serving guests wherever they are — from poolside loungers to beach cabanas and lobby spaces — through mobile ordering.
Smarter upselling, seamlessly delivered
Discover how digital menus can drive higher average spend with intelligent prompts, imagery, and tailored recommendations.
Balancing tech with high-touch service
Learn how to use technology to reduce wait times and friction, while freeing up staff to focus on meaningful guest interactions.
Driving operational efficiency
See how integrating mobile ordering directly with POS systems reduces errors, eases pressure on teams, and improves service speed.
Why this matters
As labour challenges persist and guest expectations continue to rise, hotels must find ways to do more with less - without sacrificing experience.
Forward-thinking operators are already using digital tools to:
Capture previously lost revenue
Expand service areas without increasing headcount
Deliver faster, more personalised service
Increase F&B profitability across the property
This webinar will show you how.
Secure your spot
If you’re looking to boost guest spend, extend your service reach, and future-proof your F&B offering, this session is not to be missed.
Join us on April 14 and discover how to turn F&B into a true revenue driver.
Register now to reserve your place
For more information about the IRIS platform or to request a demo, please visitwww.iris.net
