Who we serve

Hotel Solutions
for Boutique, Lifestyle &
Independent Hotels

Boutique and independent hotels are defined by personalised experiences and local discovery recommendations.

IRIS Mobile Ordering and Digital Guest Directories enables hotels to differentiate themselves and provide a concierge-style service.

Book a Demo
The Hoxton mobile drinks menu displayed on a smartphone beside a contemporary boutique hotel bedroom.

IRIS provides flexible, easy-to-use technology designed to support boutique and lifestyle hotels in delivering personalised stays and driving revenue.

More spend, alongside a unique guest stay, without the operational complexity.

“Guest’s comfort and convenience is the utmost importance to us to ensure they have a seamless and enjoyable stay at our hotel.

IRIS mobile ordering improves our processes and frees up valuable staff time, enabling us to maintain consistent, effective operations whilst maximising the F&B revenue potential from our outlets - with minimal intervention from our staff.”

Alejandra Otero - The Hoxton, Poblenou

Technology That Complements Your Brand

Show your personality

Boutique hotels rely on strong identity and storytelling. IRIS’ digital platform is built to support your brand, not dilute it.

With IRIS, you can:

  • Deliver a fully branded digital guest experience, replacing traditional printed directories

  • Provide digital menus and recommendations that match your style

  • Create on-brand digital touch points that meet the needs of today’s travellers

  • Avoid generic, one-size-fits-all hotel platforms

Book a Demo
Hotel guest using a smartphone beside her suitcase, with icons highlighting branded digital experiences and personalised guest services.

Create Personalised Guest Experiences In One Place

Guests choose boutique hotels for experiences that feel curated
and personal - highlight these all in one place in a digital directory.

IRIS enables you to:

  • Offer guests local recommendations and services, without having to go to the front desk

  • Showcase hotel facilities, F&B ordering and bookings at their fingertips - no calls, waiting or queuing

  • Provide digital concierge services to guests on the go

  • Support self-serve ordering across your property - lobby, pool, spa, bedrooms.

All-in-one digital hub

Book a Demo
Hotel staff member delivering breakfast to a guest, with icons representing personalised service, mobile engagement and digital concierge services.

Boost revenue without adding to your team’s workload

Revenue generation should feel natural - not forced.

IRIS helps boutique hotels:

  • Increase in-stay spend through upsells, amenities and bookings - without adding extra work to your team

  • Promote experiences, dining, and services in a curated way

  • Drive F&B revenue with mobile ordering across your hotel - even in unmanned areas

  • Fulfil guest expectations for a digital, self-serve experience

Drive guest spend

Book a Demo
Hotel guest using a laptop in his room, with icons highlighting mobile ordering, timed upselling and curated guest offers.

W Dubai Mina Seyahi - IRIS Mobile Dining & Digital
Guest Directory

Thanks to IRIS’ seamless mobile dining platform and the growing demand for digital experiences, guests are ordering more online and spending more per transaction – as evidenced in the 126% rise in order volumes and F&B revenue year on year.

Read more

The Ned London - Mobile Ordering

The Ned London selected IRIS to power its mobile F&B ordering, boosting revenue by 16% in just three months while enhancing guest experience and service efficiency.

Read more

The Laylow, Autograph Collection -
IRIS Mobile Dining

The Laylow, Autograph Collection, partnered with IRIS to transform room service and grab-and-go dining. With mobile ordering, the hotel tripled F&B revenue, improved efficiency, and delivered a seamless guest experience.

Read more

Technology for

Boutique Hotel Concepts

Opening a new boutique or lifestyle hotel requires speed and
flexibility.

IRIS supports:

  • Fast deployment for new hotel openings

  • Scalable, on-brand solutions that grow with your hotel

  • Easy customisation for new concepts and experiences

  • A strong digital foundation from day one

Simple, Flexible Technology for

Smaller Teams

Boutique and independent hotels often operate with lean teams. Technology needs to be intuitive and easy to manage.

With IRIS:

  • Staff can manage content and services without technical expertise

  • Systems are quick to deploy and simple to maintain

  • Processes are automated to free up staff time

  • Training and onboarding are fast and efficient

A Complete Digital Guest Experience Platform

  • Mobile Ordering

    Food & Beverage Ordering

    Streamline F&B operations with mobile ordering, QR access, tailored menus and built-in upselling, helping improve service and increase guest spend.

  • Digital Guest Directory

    Guest Directory

    A fully digital guest directory gives guests instant access to hotel information and services, with content that can be updated in real time.

  • IRIS Mobile Concierge

    Mobile Concierge

    Guests can request services, explore amenities, and engage with your hotel through a simple, connected digital experience.

Deliver Experiences
Guests Remember

IRIS helps boutique and lifestyle hotels combine personalised service with smart technology - creating memorable guest experiences that drive loyalty and revenue.

Speak to our team to discover how IRIS supports boutique and lifestyle hotels.

Let's talk
Let's talk
Poolside hotel breakfast featuring fresh fruit, eggs, bread and coffee overlooking an outdoor swimming pool.