Canopy by Hilton Istanbul Taksim - Digital guest directory
Hotel Overview
Located in the heart of Istanbul's vibrant Taksim district, Canopy by Hilton Istanbul Taksim is a stylish lifestyle hotel that combines contemporary design with authentic local experiences. Featuring 110 beautifully appointed guestrooms, the hotel is renowned for its distinctive interiors, personalised service and strong connection to the local neighbourhood.
To further enhance the guest journey while supporting its sustainability goals, the hotel deployed the IRIS Digital Guest Directory, providing guests with instant access to hotel information, dining, concierge services, local recommendations and hidden gems directly from their own mobile device.
The Challenge
As a newly opened property, Canopy by Hilton Istanbul Taksim wanted to move away from traditional printed guest directories that were difficult to update, lacked personality and failed to reflect the hotel's distinctive brand.
The team wanted a Hilton-approved solution that would:
Showcase the hotel's unique identity and design
Provide guests with an engaging, mobile-first experience
Make it easier for guests to discover hotel services and local attractions
Reduce reliance on printed collateral in support of sustainability initiatives
Give guests access to information before, during and throughout their stay
Following recommendations from Hilton and research into available platforms, the hotel selected IRIS for its flexibility, customisation and modern guest experience.
The Solution
IRIS Digital Guest Directory - fully customised to reflect the Canopy brand, incorporating the hotel's colours, fonts and distinctive visual identity.
Accessible via QR codes at reception, beside every bed, on the in-room TV landing page and within pre-arrival emails, the platform provides guests with a central hub for everything they need throughout their stay, including:
Hotel facilities and services
Concierge recommendations
Local attractions and neighbourhood guides
Curated "Hidden Gems" known by local residents
Interactive directions via Google Maps
Wellness information and other hotel services
“IRIS has given us much more than a digital guest directory. It allows us to showcase our hotel’s unique personality while giving guests instant access to everything they need in one beautifully designed platform.
Our team introduces guests to the experience during check-in, then IRIS lets them continue exploring our hotel, our services and the city at their own pace. It supports our personalised approach to hospitality, reduces our reliance on printed materials and helps guests discover so much more during their stay”
The Benefits
A guest directory that reflects the hotel's personality
Unlike traditional paper directories, IRIS allows the hotel to present its unique character through engaging imagery, branded design and rich content.
Rather than simply providing information, the platform tells the hotel's story while showcasing its facilities and the local neighbourhood, creating a digital experience that complements the Canopy lifestyle brand.
Everything guests need in one place
Whether guests are ordering room service, browsing hotel facilities, booking concierge experiences or planning their day in Istanbul, everything is available within a single, easy-to-use platform.
The convenience of having all hotel and destination information accessible from one location (both on and off-site) has been particularly well received by guests, who appreciate the simplicity and intuitive design.
Inspiring guests to discover more
One of the hotel's favourite features is its curated local content.
Beyond highlighting Istanbul's famous attractions, the hotel has created dedicated Hidden Gems sections showcasing authentic local restaurants, neighbourhood experiences and lesser-known attractions.
Integrated links to Google Maps provide walking directions, making it effortless for guests to explore the city without additional research.
The result is a richer guest experience that encourages visitors to spend more time discovering both the hotel and the destination.
Extending the guest journey beyond check-in
The digital guest directory is introduced before guests arrive. Included within pre-arrival communications, guests can begin exploring the hotel, planning activities and discovering local attractions before stepping through the front door.
Because the platform remains accessible throughout their stay - and while they're exploring the city - it continues supporting the guest experience wherever they are.
Supporting sustainability goals
Replacing traditional printed directories and paper collateral has helped the hotel reduce unnecessary printing (and minimise costs) while ensuring information remains accurate and up to date.
New offers, activities and recommendations can be added digitally, eliminating the need to continually reprint guest information and supporting Canopy's wider sustainability ambitions.
Enhancing personal service, not replacing it
The digital guest directory enhances rather than replaces the personal interaction guests receive from the front desk team.
Staff introduce guests to the platform during check-in and pre-arrival emails, encouraging them to explore the hotel's facilities, experiences and recommendations at their own pace.
This approach enables the team to deliver the warm, personalised service Canopy is known for, while ensuring guests always have detailed information at their fingertips.
A flexible platform that grows with the hotel
The hotel continues to expand its digital guest directory with new activities, recommendations and seasonal content, all of which is easily editable.
Its flexibility means the team can continually enhance the guest experience, ensuring returning guests always have something new to discover.
The TV screen in each bedroom gives direct access to the guest directory via a QR code.
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