IRIS partners with Global Hotel Alliance to bring Mobile Ordering and Digital Guest Experiences to hotel brands worldwide
World’s leading alliance of independent hotel brands to offer global portfolio access to market leading digital ordering and guest directory solutions
IRIS, the global market leader in digital F&B and guest experience solutions for hotels, today announces its strategic partnership with Global Hotel Alliance (GHA), the world’s largest alliance of hotel brands representing over 50 brands in 100 countries.
Under the new agreement, GHA hotel brands will have access to IRIS’ digital F&B ordering, Guest Directory and Mobile Concierge platform that enables hotels of all sizes to increase ancillary revenue, enhance the guest experience and improve operational efficiency.
As guest demand for mobile ordering accelerates, IRIS’s offer to GHA’s member hotels is a flexible and convenient 24/7 digital experience for guests and staff, whilst empowering operators to unlock new revenue streams without increasing labour demands or operational complexity.
With the ability to scale on demand and implement a unified, multi-lingual platform across groups and multi-brand portfolios, IRIS makes it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Its suite of solutions addresses the current challenges of low F&B spend, time-consuming manual ordering, staff constraints and service friction, as well as increasing guest expectations for a contactless experience.
“We are seeing a steady rise in demand from our hotel operators for mobile technology that improves both guest satisfaction and revenue. As the hospitality industry changes rapidly, it is vital that the tools we provide serve guests effectively while meeting operational and financial goals.
Our partnership with IRIS is central to our strategy of giving our member hotels access to the advanced digital solutions they need to scale and succeed.”
As part of the new partnership, which is effective immediately, IRIS’s platform is available for integration with GHA’s global portfolio, providing the framework for member hotels to execute and deploy these digital solutions within their own operations.
“GHA is a dynamic organisation with a growing portfolio of independent hotel brands. Being selected as a strategic partner not only validates the importance of mobile ordering in terms of both operations and commercial performance, but also recognises the valuable role IRIS can play in providing a consistent, seamless guest experience across a hotel group.
We look forward to working closely with the GHA team and their member hotel brands to support them achieving their ambitions for growth.”
About IRIS
IRIS is the global market leader in digital F&B ordering, guest directory and concierge solutions for hotels, working with many of the world’s leading chains including Marriott, Ennismore, Mandarin Oriental, IHG and Four Seasons.
IRIS empowers Hotels and F&B leaders to do what they do best: increase revenue, look after their teams, and provide an outstanding customer experience.
Their flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Since 2010, thousands of hotels on every continent across the world have used IRIS’s mobile, tablet and web app technology to boost additional revenues by 20% on average.
To learn more about IRIS, please visit www.iris.net/demo
About Global Hotel Alliance
Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands with over 50 brands and 1,000 hotels across 100 countries. Its award-winning loyalty programme – GHA DISCOVERY – provides 35 million members with recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay.
Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning.
For more information, visit globalhotelalliance.com or ghadiscovery.com.
