The Ava Hotel Paso Robles selects IRIS to unlock smarter guest experiences and new F&B revenue
Curio Collection by Hilton property introduces IRIS Mobile Ordering and Digital Guest Directory to elevate guest convenience, maximise new revenue opportunities and streamline hotel operations
IRIS, the global leader in digital guest experience and mobile ordering solutions for hotels, has been chosen by The Ava Hotel Paso Robles, Curio Collection by Hilton, to transform the guest experience with the deployment of its Hilton-approved Mobile Ordering and Digital Guest Directory platform.
Having opened in August 2025, the contemporary lifestyle hotel has quickly established itself as one of Paso Robles' premier destinations, combining modern Californian hospitality with the region's renowned wine culture. Featuring stylish guestrooms, multiple food and beverage venues, a rooftop pool and close partnerships with some of California's leading wineries, The Ava Hotel continually looks for innovative ways to enhance the guest journey while operating more efficiently.
The hotel selected IRIS to support its vision of delivering a more digital-first guest experience while simplifying food and beverage operations. Fully integrated with Toast POS, the IRIS Mobile Ordering platform enables guests to browse menus, order food and beverages for in-room dining and poolside service directly from their own mobile device, while also providing instant access to hotel information, amenities, local recommendations and curated experiences through an intuitive Digital Guest Directory.
“We wanted a solution that would simplify room service while delivering the seamless digital experience guests increasingly expect.
IRIS allows us to streamline ordering, reduce manual processes and make it easier for guests to access hotel amenities and services from their own device.
The Guest Directory is much more than somewhere to store information. We’re continually evolving it with seasonal promotions, local winery partnerships, events and recommendations, helping guests can discover experiences they may never have known about during a busy check-in.”
The implementation eliminates reliance on traditional phone-based room service ordering, allowing orders to flow directly into the kitchen while reducing manual administration for front desk and food and beverage teams.
Guests can also order poolside from their mobile devices, including during quieter weekday periods when the pool restaurant is not staffed. This creates new opportunities to drive food and beverage revenue while delivering a seamless guest experience without increasing labour costs.
By digitising the ordering journey, the hotel expects to improve service speed, reduce pressure on front desk and restaurant teams and create new opportunities to increase average transaction values through visually rich digital menus, personalised upselling and guest self-service.
The Digital Guest Directory is also becoming a central communication hub for the hotel, showcasing local winery partnerships, seasonal events, dining experiences and concierge recommendations, ensuring guests can discover everything the property and Paso Robles region have to offer at their own convenience.
“The Ava Hotel Paso Robles is a fantastic example of how modern hotels are using technology to enhance both the guest experience and operational efficiency.
We’re delighted support the team in creating a connected digital journey that evolves the guest experience, unlocks new ancillary revenue opportunities and showcases everything that makes Paso Robles such a special destination.”
IRIS is trusted by more than 2,000 hotels worldwide, including leading brands such as Hilton, Marriott, Mandarin Oriental, Four Seasons and IHG. Its platform enables hotels to increase food and beverage revenue, reduce operational workload and deliver a seamless, branded digital experience across every guest touchpoint.
For more information on The Ava Hotel please visit: https://www.hilton.com/en/hotels/sbpprqq-the-ava-hotel-paso-robles/
For more information on IRIS or to request a demo please visit: iris.net/demo
About IRIS
IRIS is the global market leader in digital F&B ordering, guest directory and concierge solutions for hotels, working with many of the world’s leading chains including Hilton, Marriott, Ennismore, Mandarin Oriental, IHG and Four Seasons.
IRIS empowers Hotels and F&B leaders to do what they do best: increase revenue, look after their teams, and provide an outstanding customer experience.
Their flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Since 2010, thousands of hotels on every continent across the world have used IRIS’s mobile, tablet and web app technology to boost additional revenues by 20% on average.
To learn more about IRIS, please visit www.iris.net
About The Ava Hotel Paso Robles
Opened in August 2025, The Ava Hotel embodies the warmth and character of Paso Robles wine country through an authentic, community-driven spirit. Rooted in the region’s rich viticultural heritage, the locally owned and operated hotel serves as a living homage to Paso’s terroir and the people behind its thriving wine and hospitality scene.
The four-story property features 151 guest rooms and suites, versatile event spaces, Paso Robles’ largest rooftop destination, and a curated collection of ground-floor retail spaces. Located at the corner of Pine and 10th Streets in the heart of downtown, the hotel offers three dining experiences: a poolside rooftop bar with firepits and lounge seating, a relaxed bistro, and an elegant Mediterranean coast-inspired restaurant with a menu by local chef Julien Asseo.
Designed to foster connection and inclusivity, The Ava Hotel invites visitors and locals to experience Paso through curated events and artisanal collaborations that celebrate the region’s creative spirit. For more information, visit theavahotel.com and follow @theavahotel on Instagram and Facebook.
